Normally, I hate these sort of promotional parternships, but I found a line in Ubisoft's press release for Edge Shave Gel's Assassin's Creed Unity promotion to be of particular interest.
"When the new Assassin’s Creed: Unity comes out, many fans will spend hours on end gaming – leaving their grooming routine to fall by the wayside."
I love it. The notion that you'll be playing so much Assassin's Creed Unity that you'll actually forget about personal hygiene really says a lot about the quality of the game. I hope it's true. I want to forget to shave because I'm so caught up in sneaking around the streets of Paris.
As for the actual promotion, well, Edge Shave Gel is introducing some limited edition cans that not only feature Assassn's Creed Unity artwork, but also offer exclusive downloadable content.
- Edge Sensitive Skin Shave Gel gives access to an exclusive downloadable sword, contains aloe, and helps prevent nicks, cuts and irritation.
- Edge Extra Moisturizing Shave Gel gives access to exclusive downloadable armor and has vitamin E and a blend of ingredients to leave your face hydrated and smooth.
- Edge Ultra Sensitive Shave Gel gives access to an exclusive downloadable Assassin’s Hood, contains colloidal oatmeal, and helps provide protection against razor burn.
I know this promotion is geared towards males, and Ubisoft has already pissed off a good portion of the female gaming population by not having a playable female assassin, but I suppose females can't buy one of these Edge Shave Gel cans and use them on their legs or something. Right?