EA To Showcase Holiday Line Up On The Xbox 360

September 27, 2006

EA TO SHOWCASE HOLIDAY LINE UP ON
THE XBOX 360

Best loved EA titles on show for
hands-on, next generation gaming experience at X06 event in Barcelona GENEVA,
Switzerland –

Electronic Arts (NASDAQ: ERTS)
announced today its holiday line up of EA™ and EA SPORTS™ branded games for the
Xbox 360™. EA’s most popular franchises will be on show at Microsoft’s X06 event
in Barcelona, offering hands-on next generation gaming for an audience of
international media. EA will showcase consumer favorites including FIFA 07, Need
for Speed™ Carbon, Tiger Woods PGA TOUR® 07, NBA LIVE 07, NHL™07, Half Life 2
and SUPERMAN RETURNS™: THE VIDEOGAME.

EA’s line up harnesses the power of
the Xbox 360 technology, combining enhanced game play innovation and authentic
animations for a more emotionally-involving gaming experience. Consumers will be
able to take full advantage of the capabilities of Xbox Live, whether
challenging their opponents in online play or accessing real time integration of
sports and news updates while they play their favorite sports games. Marketplace
on the Xbox 360 will be the place for consumers around the world to access the
newest and freshest digital content from EA, including game demos, product news
or video content from their favorite franchises. In October, FIFA fans will be
able to download a demo of FIFA 07 prior to the game’s worldwide release only
through Marketplace on the Xbox 360.

“A year ago the industry inaugurated
the next generation of video gaming – this year the next gen gaming experience
gets even better”, said Jan Bolz, Vice President, International Sales and
Marketing, EA. “EA’s 360 line up brings the innovation of our creative
development teams to players around the world, immersing them in deep, connected
game play experiences that truly signal the arrival of a new era of digital
entertainment.”

Also on show at X06 under the Games
for Windows brand will be Rail Simulator.

EA SPORTS™

FIFA 07 FIFA 07 on the Xbox
360™ heralds the start of the next generation of football gaming with the
dynamic new EA SPORTS™ engine and all-new gameplay. Moving away from the
traditional animation-based game engine, raw physics and data now drive the
action, creating true-to-life movement, an unprecedented level of responsiveness
and the most advanced visuals seen in a football game. For the first time ever
the ball is alive with its own independent physics, resulting in truly
unpredictable gameplay. Now any type of pass or shot is possible and goals feel
natural and unique. The new engine creates a wealth of data, including
never-before-experienced real-time player analysis that gives you the power to
make real tactical decisions when managing your players. Partner the new engine
with the most innovative and extensive online feature sets to date, with 4 v 4
and streaming real world news, FIFA 07 truly blurs the lines between videogames
and reality.

NBA LIVE 07 Building upon the
depth and authenticity that the NBA LIVE franchise has delivered for more than a
decade, this season the game will once again revolutionize basketball gameplay.
With new moves that are matched only by the game’s stunning visuals, players
will be given more control than they ever imagined with the all new EA SPORTS™
Total Freestyle Control. This year NBA LIVE 07 will partner with the worldwide
leader in sports to deliver more ESPN content in-game while you play. Developed
at EA Canada, NBA LIVE 07 will be available on the Xbox 360 and Xbox® videogame
system from Microsoft, the PlayStation3 and PlayStation®2, and PSP® handheld
entertainment system and PC this Autumn.

Need For Speed™ Carbon
Delivering the next generation of adrenaline-filled street racing, Need for
Speed Carbon will challenge players to face the ultimate driving test on
treacherous canyon roads. What starts in the city is settled in the canyons as
Need for Speed Carbon immerses you into the world’s most dangerous and
action-packed style of street racing. You and your crew must take on your
opponent in an all-out war for the city – risking everything to take over your
rivals’ neighborhoods, one block at a time. As the police turn up the heat, the
battle ultimately shifts to Carbon Canyon, where territories and reputations can
be lost on every perilous curve. Need for Speed Carbon delivers the next
generation of customization giving you the power to design and tweak your crew’s
cars in every way using the ground-breaking new Autosculpt™ technology.
Represent your car class, your crew, and your turf in Need for Speed Carbon, a
revolution in racing games. Developed by EA Black Box in Vancouver, Need for
Speed Carbon will be available for the Xbox 360, PlayStation3, and Wii™ as well
as the PlayStation2 console, Xbox, Nintendo GameCube™, Nintendo DS™, Game Boy
Advance™, PSP system, PC, and mobile this Autumn.

NHL™ 07 EA SPORTS™ originally
pioneered the Golden Age of hockey videogames in the 1990s, and this year
heralds in the next generation with the most intuitive and authentic hockey
experience to date. Powered by advanced gameplay, NHL 07 features new responsive
controls and photo-realistic graphics. Players take complete command over every
movement on the ice without ever taking their hands off the analog sticks. A
revolutionary new Skill Stick system is an intuitive gameplay scheme that
delivers an unparalleled sense of on-ice speed and control. Using the left stick
to direct the lower body, and the right to control the upper, gamers will reach
a level of fluidity only experienced on the ice. Skate into the zone and glide
around your defenders while bringing your stick across your body and drawing it
back to fire a slapshot – all without touching a button. NHL 07 is available now
for the PlayStation2 console, the PSP system, Xbox 360, Xbox and PC.

Tiger Woods PGA TOUR® 07
Tiger Woods PGA TOUR 07 breaks new ground by offering more content, advanced
features and breakthrough technology. In its latest instalment, Tiger Woods PGA
TOUR® 07 brings realism and emotion to the golf course like never before, while
players see and hear the crowds around them with enhanced playing environments.
Tiger Woods PGA TOUR® 07 is packed with new content, including 21 new courses
and 50 golfers on current gen. Course content doubles on the next gen platforms
and the all new UCAP technology makes Tiger more realistic than ever. The PSP
version allows players to challenge the world’s top golfers at home or on the
go. Developed by Electronic Arts Redwood Shores, Tiger Woods PGA TOUR 07 will
launch worldwide in October on the Xbox 360. It is available now in Europe on
the Xbox, PlayStation2 console, PSP system and PC and will ship on these
platforms across North America in October. A PlayStation 3 console version is
scheduled to ship later this Autumn. EA™

Half-Life 2 Half-Life® 2 for
the Xbox 360 is the entire award-winning single player game together with the
first two episodes of the continued story. Research scientist Gordon Freeman
finds himself on an alien-infested Earth being picked to the bone, its resources
depleted, its populace dwindling. Freeman is thrust into the unenviable role of
rescuing the world from the wrong he unleashed back at Black Mesa. And a lot of
people – people he cares about – are counting on him.

SUPERMAN RETURNS™: THE VIDEOGAME
SUPERMAN RETURNS™: THE VIDEOGAME
challenges players to master Superman’s
unrivaled powers to save Metropolis. Based on 60 years of DC Comics and the hit
motion picture, SUPERMAN RETURNS™: THE VIDEOGAME creates the ultimate open-world
super hero experience. As the Man of Steel™, you’ll hone your unworldly super
powers such as Flight, X-Ray Vision and Freeze Breath to fight villains that
only Superman™ can defeat. SUPERMAN RETURNS: THE VIDEOGAME will be available on
the Xbox 360, the PlayStation 2 console, Xbox, the PSP system, Nintendo DS and
Game Boy Advance this Autumn.