September 1, 2009
Best Buy Celebrates the 9-9-09 Release of “The Beatles™
ROCK BAND™” and Beatles Remastered Studio Albums with In-Store Events in 10 Top
Markets
Prizes include a trip of a lifetime to Abbey Road and the chance to experience
Best Buy’s Reward Zone Premier Silver Program
Beatlemania is in full swing at Best Buy Co., Inc. to celebrate the release of
The Beatles™: ROCK BAND™ and The Beatles’ remastered studio albums. On
Wednesday, Sept. 9, the nation’s leading entertainment destination will
celebrate the launch by giving away all-expense paid trips to London to tour The
Beatles’ famous stomping grounds, including an exclusive tour of Abbey Road
Studios plus all access membership to its Reward Zone Premier Silver program.
Fans can enter to win the trips throughout the day with a variety of other
Beatles memorabilia and giveaways occurring during live broadcasts with top
morning show DJs in 10 cities across the country– Atlanta, Boston, Chicago,
Dallas, Houston, Los Angeles, Minneapolis, New York, Philadelphia and San
Francisco. Customers will also have the opportunity to experience the unique
entertainment access benefits Best Buy provides its best customers with
complimentary Reward Zone Premier Silver memberships being given away throughout
the event.
“With their timeless music, The Beatles have long been a favorite of Best Buy
customers,” said Gary Arnold, senior entertainment officer for Best Buy. “The
Beatles: Rock Band and The Beatles’ remastered studio albums are two of the most
highly anticipated entertainment releases of the year, and we’re thrilled to
celebrate with the fans and provide our customers a unique experience they can’t
get anywhere else.”
Added Barbara Olson, vice president for Reward Zone, “We’re complementing the
in-store experience with a first for Best Buy by giving away 50 Reward Zone
Premier Silver memberships. Now every customer can experience the exclusive
entertainment benefits of Reward Zone Premier Silver status along with the
program’s additional perks.”
Best Buy brings The Beatles phenomenon back to life with a series of in-store
festivities:
- Be the first to play the new The Beatles: Rock Band. A
playable version of the new game is currently available at more than 800
Best Buy stores. For a complete store list, go to
www.bestbuy.com.
- On 9/9/09, the festivities kick off at 8 a.m. Prizes and
memorabilia giveaways, including gadgets, exclusive Beatles’ t-shirts, The
Beatles: Rock Band game will occur throughout the day. In addition,
customers are eligible to win a one-year Reward Zone Premier Silver
membership with benefits including special access to sought after
entertainment events.
- Live radio broadcasts from top morning show DJs.
Win an All-Expense Paid Trip to Abbey Road!
Fans attending the in-store events can enter to win Reward Zone Premier
Silver Status and the trip of a lifetime with one winner selected from each
of the store locations. The winner, along with his/her guest, will be
whisked away to London, England for an all-expense-paid trip, where they
will tour EMI’s famed Abbey Road Studios, where The Beatles recorded their
albums. In addition, winners will be taken on a walking Magical Mystery Tour
including:
The Beatles ‘rooftop session’ location
Paul McCartney’s offices
The ‘birthplace’ of Beatlemania
The Beatles coffee shop
A Hard Day’s Night and Help! Film locations
Registry office where Paul McCartney and Ringo Starr both were married
The Beatles Apple shop
Entries will be accepted on the day of the event through in-store kiosks in
the 10 event locations with the DJs announcing the winners on air the
following morning, September 10, 2009. Visit
www.bestbuy.com for a list of
event locations.
About The Beatles: Rock Band
The Beatles: Rock Band allows fans to pick up the guitar, bass, mic or drums
and experience The Beatles’ extraordinary catalogue of music through
gameplay that takes players on a journey through the legacy and evolution of
the band?s legendary career. From the early touring days in 1963 Liverpool
to the immortal, final performance on the Apple Corps rooftop, fans can
follow in The Fab Four?s footsteps as they traverse the globe during the
height of Beatlemania.
Additionally, for the first time in a music videogame, The Beatles: Rock
Band introduces three-part vocal harmonies to gameplay, allowing gamers to
revel in the unparalleled vocal stylings of The Beatles.
In conjunction with the release of the entire, original,
digitally re-mastered Beatles CD catalogue, The Beatles: Rock Band will be
available Sept. 9, 2009, simultaneously worldwide in North America, Europe,
Australia, New Zealand and other territories for the Xbox®360 video game and
entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system
from Sony Computer Entertainment Inc. (SCEI), and the Wii™ home videogame
console from Nintendo. The game will be compatible with all Rock Band instrument
controllers, as well as most Guitar Hero® and other authorized third-party music
video game peripherals and microphones. The Beatles: Rock Band is available for
pre-order at www.bestbuy.com. For
more information fans can visit
www.thebeatlesrockband.com.
