Amp’d Mobile Unveils Innovative Mobile Games at E3

May 10, 2006

AMP’D MOBILE TO UNVEIL INNOVATIVE
MOBILE GAMES PHONETAG AND HOMELAND SECURITY AT E3 2006

Bringing the Hottest Mobile
Gaming Action to Subscribers Nationwide, Amp’d Mobile and GameSpot will
Mobilecast Live to Handsets from E3

Continuing to push the envelope by
offering unique content to 18-to-35 year olds, Amp’d Mobile is dedicated to
leading the mobile gaming market by providing cutting edge games for Amp’d
handsets. At E3 2006, Amp’d Mobile will showcase its latest mobile games and
exclusive programs including:

• PhoneTag

• Homeland Security

• Games Connect

• Amp’d Loyalty Rewards Program
  

Amp’d Mobile, along with partner
LivePlanet, will offer gamers an exclusive sneak peak at the highly anticipated
game PhoneTag. The first massively multiplayer wireless game (M.M.W.G.) using
location based services (LBS), PhoneTag uses wireless technology to pit
players against each other in a spy-themed game played in the real world for
cash and prizes. At E3, 30 players will compete against each other in a live
game where they become both the hunter and hunted. This groundbreaking game will
be seen first hand by the masses at E3, with 5 games to be played during the
three- day convention.

Amp’d Mobile will also introduce
their first exclusive 3D mobile game “Homeland Security: Kim Jong Il Edition”
at E3. Conceived and developed by producers at Amp’d, Homeland Security is
designed to be edgy, cool and mature with an uncompromising storyline: the
assassination of Kim Jong Il as part of a covert mission to preemptively prevent
a nuclear strike.

“We are excited to preview Amp’d
Mobile’s first wholly owned gaming property, Homeland Security, at E3 this
year,” commented Paul Nakayama senior director, content programming at Amp’d.
“The 3D graphics are on par with the top mobile 3D game titles in the world and
the game play will be intuitive to a cell phone while retaining strong controls.
With the form factor and gaming limitations of a mobile handset in mind,
Homeland Security utilizes simple but innovative key commands to control Axel
Hunter, a covert special forces operative with orders to take out North Korea’s
leader, Kim Jong Il.”

In addition to offering unique
gaming content, Amp’d Mobile has created an over-arching and exclusive gamer
community “Games Connect.” Powered with leader boards, tournaments, buddy
lists and ratings, active gamers will be seduced into this exclusive “club,”
which allows gamers access to special Amp’d benefits– such as loyalty rewards
points.

Through Amp’d Mobile’s Loyalty
Rewards program, active Amp’d gamers will have the opportunity to receive
amazing prizes by purchasing games, competing in tournaments and earning high
scores on leader boards. Gamers can trade in points for prizes like a complete
Xbox 360 with all available titles or a unique Amp’d experience prize, such as
spending a day with a famous music artist or athlete.

GameSpot, a leading source of
trusted gaming news and reviews, will provide live video coverage of E3 on the
Amp’d Mobile Games Channel May 10-12.