Bungie and Activision Announce Exclusive, Worldwide Partnership

April 29, 2010

Bungie
and Activision Announce Exclusive, Worldwide Partnership

10-Year Alliance Expands Global
Reach for Leading Game Developer Across Multiple Platforms

Bungie, the developer of blockbuster
game franchises including Halo, Myth and Marathon, and Activision announced
today that they have entered into an exclusive 10-year partnership to bring
Bungie’s next big action game universe to market. Under the terms of the
agreement, Activision will have exclusive, worldwide rights to publish and
distribute all future Bungie games based on the new intellectual property on
multiple platforms and device. Bungie remains an independent company and will
continue to own their intellectual property. Additional terms of the agreement
were not disclosed.

The groundbreaking alliance will
provide Bungie its first such partnership since splitting off from Microsoft in
2007, significantly broadening its global reach by providing the resources and
support to develop, distribute and release games worldwide on multiple platforms
and devices.

Activision will broaden its
portfolio with a new franchise from one of the industry’s most creative,
successful and proven studios, whose games have sold more than 25 million units
worldwide. To date, Bungie’s Halo games have generated approximately $1.5
billion in revenues, according to The NPD Group, Charttrack and GfK. Activision
expects this agreement to be accretive to its operating margins as of the
release of the first game.

“We chose to partner with Activision
on our next IP because of their global reach, multi-platform experience and
marketing expertise,” said Harold Ryan, President of Bungie. “From working
together over the past nine months on this agreement, it is clear that
Activision supports our commitment to giving our fans the best possible gaming
experiences.”

“Bungie is one of the premier
studios in our industry and we are extremely pleased to have the opportunity to
work with their talented team over the next decade,” stated Thomas Tippl, Chief
Operating Officer of Activision Blizzard. “Bungie has developed some of the most
compelling and successful games, multiplayer experiences and thriving fan
communities, and this alliance underscores our long-standing commitment to
foster the industry’s best creative talent. Our unprecedented partnership with
Bungie will enable us to broaden our pipeline of exciting new games as we
continue to strengthen our industry position and pursue long-term growth
opportunities.”