EA Access, Electronic Arts' relatively new program that provides members with a vault of free games, discounts, and early access to new games, has only been around for a few months — launched last August — and it's already becoming a major factor in EA's digital revenue.
Speaking during this week's earnings call, EA Chief Operating Officer Peter Moore was asked about the service's performance early in its lifecycle.
"EA Access continues to perform extremely well," Moore said. While he couldn't reveal specific numbers just yet, he did say EA is seeing "significant increase" on Xbox One.
"We're seeing better positioning on the Xbox Live Dashboard for the product," Moore continued.
"I think gamers are seeing great value for money and the three legs of the stool that is EA Access.Obviously, the early trial, the discounted elements of what we do in particular and the ability to access a vault now, which continues to grow with its titles."
Moore went on to say that EA is also seeing "significant playtime" on EA Access as well as what they believe is "consumers buying games as they become available in launches [are been], in particular our iterative titles."
Moore called it a "great start" for EA Access, adding that he was "optimistic" that the service will continue to grow into the next year.
Of course, being exclusive to the Xbox One could limit its potential reach. When asked about the possibility of bringing the service to PlayStation platforms, a Sony representative said it doesn't bring "the kind of value PlayStation customers have come to expect."
I find that a little odd considering games currently available in the vault include EA Sports UFC, Battlefield 4, FIFA 14, Madden 25, Peggle 2, Need for Speed Rivals, Plants vs Zombies: Garden Warfare. Oh, and it was just announced that EA Access members are getting the Battlefield 4: Second Assault expansion for free this week.
