EA Mobile Launches Skate

September 13, 2007

EA MOBILE LAUNCHES SKATE

Grip-it and Rip-it in an all-new
Skateboard Franchise for Mobile Phones

Electronic Arts Inc. (NASDAQ: ERTS)
today announced the launch of SKATE an all-new extreme, high-flying
skateboarding game for mobile phones. The newest franchise from EA Mobile, SKATE
lets anyone with a cell phone hit the half-pipe to perform ollies, grinds and
many more tricks.

In SKATE, players can choose to play
freestyle or skate their way through the fictional city of San Vanelona on a
mission to become a skateboarding superstar by pulling off enough slick moves to
capture the cameras and land on the cover of Thrasher magazine. Delivering a
mobile game experience that captures the essence and authenticity of the console
title, SKATE also features professional skaters such as Danny Way, Chris Cole,
Mike Carroll and Rob Dyrdek for players to interact with.

“SKATE delivers all the hallmarks of
a quality mobile title with exciting graphics, approachable gameplay and
accessible challenges,” said Travis Boatman, VP of Worldwide Studios at EA
Mobile. “Whether you’re a hardcore skater or a casual gamer who has never been
on a skateboard before, you’ll be able to experience the thrills of extreme
skateboard action with simple controls that make it easy and fun for anyone to
pull 360s, grinds, kick-flips and more.”

SKATE is now available for purchase
and download from most major mobile operators in North America and Europe. For
more information about SKATE, or to determine availability for your mobile
phone, please visit
www.skate.ea.com.