EA Ships Award-Winning And Highly Acclaimed Skate Videogame

September 13, 2007

EA SHIPS AWARD-WINNING AND HIGHLY
ACCLAIMED SKATE VIDEOGAME

SKATE Delivers an Authentic and
Unique Experience that will Redefine the Skateboard Videogame Genre

Get ready for all the fun,
creativity and culture of skateboarding without the hours of practice, broken
bones, and hospital visits. Electronic Arts Inc. (NASDAQ: ERTS) announced today
that SKATE for the Xbox 360™ video game and entertainment system has shipped to
retail stores in North America. The PLAYSTATION®3 computer entertainment system
version will launch shortly after on September 24. SKATE from EA Mobile is also
available for purchase and download from most major mobile operators in North
America and Europe.

“EA brought me in early in the
development of the game to make sure they were authentically representing the
skate culture and the actual feeling of skating. I’ve been closely watching the
game progress over the last few years and it’s come a long way,” said skate
legend Danny Way. “I think this game is going to make a lot of heads turn. The
team has done a tremendous job in capturing a realistic skate feel and the
reward of landing tricks. It’s a celebration of skating and not just focused on
one man but everyone and everything that makes skating fun.”

EA’s release of the SKATE demo on
Xbox LIVE Marketplace on August 15 garnered outstanding attention with over
600,000 downloads to date. The demo includes the innovative skate.reel feature
where gamers can capture video footage of their skate session at any time during
the game and share the footage online at
www.skate.ea.com for
other players to view, rate and comment on. Gamers will also be able to download
a demo from the PLAYSTATION® Store soon. With innovative Flickit controls that
take advantage of the dual analog sticks, SKATE delivers an authentic boarding
mecca like no other videogame.

SKATE will also ship in Europe on
September 21 for Xbox 360 and October 5 for PLAYSTATION 3. SKATE is developed by
EA Black Box in Vancouver, British Columbia and is rated “T” for Teen by the
ESRB and 12+ by PEGI.