Ford dealer apologizes for stealing and using game art

A Massachusetts based Ford dealership wanted to let people know that they were offering huge savings to everyone signed up to their mailing list. So, Quirk Ford sent out emails for their "Freedom Sales Event" that used some pretty familiar art.

Earlier this year, Camp Santo released their first-person adventure game, Firewatch, on the PS4 and PC. The game told the story of a fire lookout during the aftermath of the Yellowstone fires of 1988, the largest wildfire in recorded history for Yellowstone.

Seeing as the game was about a national park being burnt down, the game's key art featured a forest and a lookout tower in varying hazes of orange.

This key art was not intended to be used elsewhere, but Firewatch fan noticed that Quirk Ford had used it for their advertisements.

Campo Santo's co-founder caught the tweet from Panic Inc and shared his thoughts on the subject:

The Ford dealer quickly apologized for taking the art and using it:

Noticing that the ad meant a copyright infringement obviously meant Quirk would take down the ad, but apparently that doesn't mean Ford would take down the video that uses it too.

[ShackNews]