GameFly is jumping into the game-making business

GameFly is taking on double duty as it rents games and makes them, too.

The company's new publishing label, GameFly Games, released its first mobile title for Apple's App Store. Writer Rumble is a single-player and multiplayer game where players challenge literary greats to a battle of words. You can play in local Bluetooth matches, online with friends or unknown opponents, or in split-screen on a single iPad.

Writer Rumble costs $0.99 on iOS and will be available for Android users in early 2013, along with new download content.

"We are thrilled to have an addictively fun, quality-driven game such as Writer Rumble as our first foray into publishing under the new GameFly Games label," said Sean Spector, the GameFly co-founder and senior vice president of business development and content. "Mobile gaming is an ever growing part of the gaming experience, and publishing high-quality games is an important part of our digital strategy at GameFly."

Independent studio Feel Every Yummy, which previously made Bongo Blitz for iOS, developed the game. GameFly also recently launched its own desktop client for PC and Mac.

Check out the trailer for Writer Rumble below.

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[Joystiq]