September 12, 2007
I-play Strengthens Casual
Portfolio as 11 Oberon Hits Arrive on Mobile
I-play Brings to Mobile: Hexic
and Mozaki Blocks, from the creator of Tetris®
Following its recent acquisition by
Oberon Media, the world’s leading multi-platform casual-games company, I-play,
the mobile publishing division of Oberon, today strengthened its grip on casual
mobile gaming by unveiling 11 online and casual classics – including Hexic and
Mozaki Blocks from the creator of Tetris® – which will be delivered via its
global network of distribution partners later this year and early 2008.
The 11 titles, which hit the casual
sweet spot that represents the most popular gaming category on mobile today,
are:
HexicTM: From the creator of
Tetris®, Alexei Pajitnov, and developed by Carbonated Games, Microsoft’s
in-house casual game development studio, Hexic challenges players to form
clusters of like-colored tiles and clear them from the board. Bonus pieces and
starflowers provide a score boost, but watch out for bombs — clear them before
they explode or it’s game over!
MozakiTM Blocks: Also from
the creator of Tetris® and Carbonated Games comes a fresh block-puzzler. Use
colored pieces to create paths from the center to the edges of the board in time
to advance to the next level. Both Hexic and Mozaki Blocks have experienced
success as Web games on sites like MSN Games, and Hexic is a popular Xbox LIVE®
Arcade title on the Xbox 360™ gaming and entertainment system.
Flowerz: Created exclusively
for mobile devices by Carbonated Games, Flowerz challenges players to create
matches of three or more identically-colored blooms across a puzzle grid.
Slinky®: the official mobile
version of the world famous toy Slinky® challenges players to defy the laws of
Physics. Guide Slinky® through 50 unique levels set in five spectacular worlds
including Ancient Egypt, The Far East and Urban Jungle.
Fish Tycoon: the PC version
has generated almost nine million downloads to date. In the mobile game create
and care for different species of exotic fish, and then sell them to make money
and improve your aquarium by purchasing stunning ornaments and materials.
Spin & Win: play classic
favorites including Slots, Dice, Wheel of Fortune, Scratch Lottery, Memory Game,
Spades and Pick-a-Number. Collect prizes in your Trophy Room as you progress!
Bricks of Egypt: from one of
the most popular casual web games of 2006 that generated over 3.5 million
downloads, this addictive mobile block breaker will have you hooked!
Bricks of Atlantis: also
topping 3.5 million online downloads to date, this hugely addictive game has an
astonishing 96 levels – so there’s plenty to keep you coming back for more!
Magic Match: explore six
bewitching realms in the Lands of the Arcane with Giggles, your imp helper, by
your side. Earn magical bonus spells as you journey through 42 story levels in
this wonderfully spellbinding experience! (Europe)
Bubble Town: from the
successful PC game comes this cute Arcade-Puzzler that’s certain to brighten up
your day! (Europe)
Saints & Sinners Bingo:
including eccentric characters, lucky charms, dirty tricks, a variety of winning
patterns, and game play as fast or slow as you prefer — Saints and Sinners
Bingo has all the excitement of traditional bingo, with all the attitude of the
saints (and sinners) who play it. (US)
David Gosen, President, I-play,
commented: “I-play has always been committed to driving the mass-market casual
game genre on mobile. The combination with Oberon with their leading position
within the online games market provides the ideal opportunity to drive real
growth to this vital market sector and demonstrates one of the many synergies
being delivered by the linking of the two companies.”
