June 6, 2007
Lara Croft Tomb Raider: Anniversary Now In
Stores
Corks are flying across the continent as Eidos
and Crystal Dynamics toast the release of Lara Croft Tomb Raider: Anniversary,
which ships to North American retailers today.
Lara Croft Tomb Raider: Anniversary is a
celebration of Lara’s original adventure in an entirely new Crystal Dynamics
game. In 1996 the original Tomb Raider video game launched and introduced the
world to Lara Croft, one of the entertainment industry’s most successful and
prolific cross-over properties.
“The anniversary edition is a fan-inspired
celebration bridging Lara Croft’s groundbreaking past with a revived passion for
new adventures and technical advancements,” said Bill Gardner, president and CEO
of Eidos Inc. “Lara Croft is at the doorway of a new decade, and we’ve made sure
she’s ready to face exciting new challenges in the world of entertainment.”
Lara Croft Tomb Raider: Anniversary takes
advantage of more than 10 years of technical advances to faithfully recreate the
sense of isolation, suspense and surprise of the original title, but with
greatly expanded environments, enhanced puzzles, updated weapons and the smooth,
athletic character movements introduced in Lara Croft Tomb Raider: Legend in
2006.
Said Matt Gorman, director of marketing at Eidos
Inc., “Tomb Raider: Anniversary is an exciting adventure for fans of the
franchise and a great introduction to Lara Croft for a whole new generation of
consumers.”
The first Tomb Raider game sold more than seven
million copies worldwide. Lara Croft went on to become a global entertainment
icon, gracing more than 200 magazine covers, touring with U2 and topping $1
billion in brand equity. In total, the franchise has sold more than 30 million
games, inspired two feature films and produced comic books, animated series and
countless other licensed products.
Click here to see the Lara Croft Tomb Raider:
Anniversary US launch trailer.
Lara Croft Tomb Raider: Anniversary was developed
by Crystal Dynamics, with versions available for the PlayStation 2 and Windows
PC under Windows Vista. Versions for the PSP and the Wii are forthcoming.
