| FOR
IMMEDIATE RELEASE For
Information, Contact: Maryanne
Lataif Vice
President, Corp. Communications Activision,
Inc. (310)
255-2704 mlataif@activision.com ACTIVISION’S
MAT HOFFMAN’S PRO BMX(tm) SOARS TO #1 BEST-SELLING
PLAYSTATION® GAME CONSOLE TITLE FOR WEEK
OF MAY 13 – 19 ACCORDING TO TRSTS DATA Santa
Monica, CA — May 30, 2001 — After only four days in limited distribution,
Activision, Inc.’s (Nasdaq: ATVI) Mat Hoffman’s Pro BMX(tm) tops U.S. retail
charts as the #1 best-selling PlayStation® game console title by dollars for
the week of May 13 – 19, 2001, according to NPD’s TRSTS Data. Delivering an
authentic cutting edge BMX experience, Mat Hoffman’s Pro BMX(tm) allows gamers
to ride like 10-time world vert champion, Mat Hoffman, or seven other top pros
as they perform hundreds of tricks in a variety of realistic courses. "The
success of Mat Hoffman’s Pro BMX further solidifies Activision’s position as
the leader in the action sports genre," states Ron Doornink, President
and COO, Activision, Inc. "The first title to ship under the newly
launched Activision O2 sub-brand, Mat Hoffman’s Pro BMX exemplifies the
authentic adrenaline-pumping gameplay and roster of legendary pro athletes
that have become signature trademarks for Activision’s action sports
games." Mat
Hoffman’s Pro BMX features Hoffman, Cory Nastazio, Simon Tabron, Dennis "DMC"
McCoy, Kevin Robinson, Rick Thorne, Mike "Rooftop" Escamilla, and
Joe "Butcher" Kowalski. The game challenges players to perform
hundreds of tricks and signature moves in a variety of realistic street, vert
and dirt jump courses, featuring 2-player H-O-R-S-E, split-screen Trick Attack
and Graffiti. Gamers can also play in the career mode, moving up the ranks to
win the ultimate BMX crown by unlocking new courses and upgrading their bike
and rider abilities. The title was developed utilizing an enhanced version of
Activision’s Tony Hawk’s Pro Skater(tm) game engine and carries an
"E" rating (Everyone – with animated blood and mild animated
violence) by the ESRB. Headquartered
in Santa Monica, California, Activision, Inc. is a leading worldwide
developer, publisher and distributor of interactive entertainment and leisure
products. Founded in 1979, Activision posted revenues of $620 million for the
fiscal year ended March 31, 2001. Activision
maintains operations in the U.S., Canada, the United Kingdom, France, Germany,
Japan, Australia, and the Netherlands. More information about Activision and
its products can be found on the company’s World Wide Web site, which is
located at http://www.activision.com. The
statements contained in this release that are not historical facts are
"forward-looking statements." The Company cautions readers of this
press release that a number of important factors could cause Activision’s
actual future results to differ materially from those expressed in any such
forward-looking statements. These important factors, and other factors that
could affect Activision, are described in Activision’s Annual Report on Form
10-K for the fiscal year ended March 31, 2001, which was filed with the United
States Securities and Exchange Commission. Readers of this press release are
referred to such filings. For
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