Need for Speed SHIFT Races Into Stores Today

September 15,
2009

GET INTO THE
DRIVERS SEAT WITH NEED FOR SPEED SHIFT

Award-Winning SHIFT is Heralded by Game Critics as One of the
Best Need for Speed Games Ever

Electronic Arts Inc. today announced
that Need for Speed™
SHIFT hits retail stores today in
North America and across Europe on September 17. Receiving high marks
from the top videogame media including a nine out of 10 from IGN
PlayStation: The Official Magazine and Official Xbox Magazine. Need for
Speed SHIFT delivers a true driver’s experience with a stunning cockpit
view, deep career mode and amazing car roster.

Need for Speed
SHIFT
redefines the racing genre with the combination of real world physics with
perception based G-forces. The game includes a brutal first person crash
dynamic to create an immersive cockpit view. When combined with the all-new
driver profile, which gives each player a unique persona based on their
driving skill and style, Need for Speed SHIFT is the most
realistic and intensive authentic racing game ever.

“Without
a doubt, Need for Speed SHIFT is the first racing game that
accurately delivers the physical and emotional sensation of being behind the
wheel of a race car,” said Patrick Soderlund,
Senior Vice
President of EA Games Europe.
“I’m confident this game not only reinvigorates the entire Need for Speed
franchise but it actually changes the way people will view and appreciate
racing games.”

Need for Speed SHIFT
is available for the
PlayStation®3  Xbox 360®,
PC,
PSP®  and
iPhone.  More information can be found at

www.needforspeed.com