SAMMY STUDIOS SIGNS KOHNKE
COMMUNICATIONS
Developer-Publisher of
Critically-Acclaimed Guilty Gear X2 Hires Kohnke As Agency of Record
CARLSBAD, Calif. – December 16, 2003
– Sammy Studios Inc., a developer, publisher and global distributor of
interactive entertainment content, today signed an agreement with Kohnke
Communications LLC, a public relations agency specializing in interactive
entertainment. As Sammy Studios’ agency of record, Kohnke Communications will
spearhead the public relations efforts for a series of titles due out next year.
"2004 is going to be a momentous
year for Sammy Studios, and we are thrilled to be on board," said Erica Kohnke,
president of Kohnke Communications. "As they kick into high gear, we intend to
help promote Sammy Studios’ titles with the same level of enthusiasm and
creativity that they bring to their games."
"We are preparing to release an
impressive game line-up in 2004, including the first title developed right here
at Sammy Studios" said Meelad Sadat, manager of Marketing Communications for
Sammy Studios Inc. "Kohnke’s PR expertise will play an important role by
supporting us as we make this our breakout year."
About Sammy Studios, Inc.
Established in 2002 and headed by leading professionals from the interactive and
traditional entertainment industries, Sammy Studios creates and distributes
interactive entertainment content for a variety of channels, including video
game titles for Sony PlayStation(r) 2, Microsoft Xbox(tm), Nintendo Game Cube(r)
and Game Boy(r) Advance, PC and Macintosh. The company has offices in the US and
Europe, with headquarters, as well as a state-of-the-art development studio in
Carlsbad, California, and a second office and video game studio complex located
in Los Angeles, California. Sammy Studios is currently publishing third-party
titles from leading developers and cultivating innovative licensable properties
while creating original, franchise-worthy content for global distribution. Sammy
Studios is a wholly-owned subsidiary of Sammy Corporation of Tokyo, Japan, an
entertainment and amusement conglomerate with approximately $1.5 billion in
annual revenue and one of the top-rated companies traded on the First Section of
the Tokyo Stock Exchange. For more information, please visit
www.sammystudios.com .
About Kohnke Communications LLC
Kohnke Communications is a public relations agency specializing in games. With
unparalleled experience and a location in the heart of the games community, the
agency creates inventive, cost-effective campaigns to reach mainstream and games
journalists.
The agency’s services include crisis
consultation, media training seminars, product introductions and event
management. In addition, the company offers Game Wire(tm), a specialized news
distribution system. More information about Kohnke Communications is available
at www.kohnkecomm.com .
