Categories: News

Sega wants to revive ‘major IPs’

Sega used their aptly named “Road to 2020” business presentation to reveal their plans for the next few years. One of these plans involves creating "titles that will become global hits." To get to their goal of having "global hits" Sega will be reviving "major IPs" – as well as expand the platforms (mobile, game consoles, and PC) of existing IPs, new IPs, and external IPs.

Under the “Segment Goal / Business Strategies” section of the presentation, Sega outlined the following major points in the digital games and packaged games fields:

Packaged Games Field (pictured examples: Total War: Warhammer, Yakuza 6: The Song of Life, Football Manager 2017, and Persona 5)

  • Expand existing IPs and obtain new IPs for North American and European PC games
  • Build revenue base by being entrusted with outsourced development
  • Challenge for new IPs
  • Revival of major IPs
  • Effective utilization of development engines

Digital Games Field (pictured examples: Puyo Puyo!! Quest, Hortensia Saga, Chain Chronicle 3, and Phantasy Star Online 2)

  • Create titles that will become global hits
  • Establish digital marketing business
  • Expand overseas publishing business
  • Maintain profits through long-term operation of existing titles
  • Develop next-generation titles

No hint on which games would be revived were found in the presentation.
[Siliconera]

Tatiana Morris

I work here, so at least I've got that going for me. Catch me on Twitter @TatiMo_GZ

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