Target and Ubisoft will team up at the Electronic Entertainment Expo in Los Angeles, June 15–17, for an exclusive preview of four upcoming family fun games. Target’s Bullseye Lounge will feature two upcoming fitness-themed titles, Gold’s Gym Dance WorkoutTM and Dance on BroadwayTM, as well as video game adaptations of the hit television game shows, WHO WANTS TO BE A MILLIONAIRETM and Hollywood SquaresTM. Ubisoft’s games, playable on WiiTM, will offer Expo attendees a chance to engage in competitive gameplay while at the three-day event at the Los Angeles Convention Center.
In addition to providing exclusive hands-on access to these select titles, the Bullseye Lounge, centrally located in the Concourse Hall Foyer, will include Wi-Fi, cell phone charging stations, an electronics cleaning station and free snacks and beverages from Archer Farms, Target’s premium owned food brand. The Bullseye Lounge will also offer an interactive video wall and a preview of Target’s new video game reinvention.
Gold’s Gym Dance Workout, developed by Land Ho!, is the first dance game specifically designed to promote fitness and weight loss. Players can choose from a wide variety of choreographed dance routines influenced by Latin dance styles, as well as participate in sessions incorporating boxing and mini-games that target specific muscles – all to the sounds of hit music tracks such as “Just Dance,” “I Will Survive,” and “Jai Ho.” Gold’s Gym Dance Workout takes training to new levels of fun by incorporating trainer feedback and options that allow the players to choose an individual workout program or create their own fitness routine.
Dance on Broadway, developed by Longtail Studios, features a soundtrack of 20 of Broadway’s classic hits, including such beloved musicals as “Cabaret” and “Fame” that instantly transform the living room into center stage. Aspiring performers can sing solo or share the spotlight with up to four players in a game that will have everyone in the household singing and dancing their calories away.
The new Who Wants To Be A Millionaire video game is created by Ludia and is based on the Disney-ABC Domestic Television hit game show, which will premiere its ninth season in syndication this fall. The Millionaire video game, on display in the Bullseye Lounge at E3, will put the brains of expo attendees to work as they compete against one another to answer increasingly difficult trivia questions. Visitors to the Bullseye Lounge will be able to experience the drama and intensity of the pop culture game show sensation first-hand, as they test their trivia knowledge and give their “final answers.”
Hollywood Squares, created by Ludia and licensed by CBS Consumer Products, brings the laughter and entertainment of the classic comedy game show to the Wii. Participants can go head-to-head in a unique rendition of the show that combines tic-tac-toe, virtual celebrities (including Brad Garrett, Kathy Griffin, Martin Mull, Jeffrey Tambor and host Tom Bergeron) and ultimate bluffing to provide hours of humor for all ages.
