THE SIMS 2 EARNS BIG SIMOLEANS
FOR EA
Best PC Launch in EA’s History
Chertsey, UK, September 27, 2004 –
Electronic Arts (Nasdaq:ERTS – News), today announced that, based on internal
data, The Sims 2TM sold more than one million copies at retail stores worldwide
within the first ten days – the biggest PC launch in EA’s 22-year history.
"The Sims franchise has become a
cultural phenomenon and The Sims 2 is a game that changes the way we think about
our industry," said Gerhard Florin, Senior Vice President and Managing Director
of Electronic Arts Europe. "The game has sold one million units worldwide in its
first ten days at retail – more than fifty percent of those games were sold in
Europe."
The Sims 2 kicks off a diverse
lineup of EA GAMESTM branded titles for release including Burnout® 3: TakedownTM,
which is available now, and coming later this year Def Jam® Fight for NYTM,
Medal of Honor Pacific AssaultTM, GoldenEye: Rouge AgentTM, The Lord of the
RingsTM, The Third AgeTM, The Lord of the Rings: The Battle For Middle-earthTM
and the follow up to 2003’s global best selling game, Need For SpeedTM
Underground 2.
The SimsTM franchise also will
deliver a new console game this November to its loyal fan base, The UrbzTM: Sims
in the CityTM. For the first time, The Sims are moving to the city and it’s all
about building your reputation. Players will be able to unlock nine different
districts in the city that never sleeps and gain access to all the hottest VIP
spots while interacting with The Black Eyed Peas. The soundtrack to the game
includes nine exclusive re-recorded music tracks from The Black Eyed Peas all in
Simlish – the game’s quirky language. The Urbz: Sims in the City will be
available early November for the PlayStation®2 computer entertainment system,
Xbox® video game system from Microsoft, Nintendo GameCubeTM and Nintendo Game
Boy® Advance.
About The Sims 2 In The Sims 2
players for the first time are able to control their Sims over an entire
lifetime. Through the new aspiration gameplay, every choice that is made has a
relevant and dramatic effect on the life of a Sim. With the ground-breaking
addition of genetics, Sims now pass their DNA down through generations giving
them a more vivid and in-depth Sims experience all in a 3D world. Players are
now able to generate unique Sims with the new Create-A-Sim, packed with a vast
selection of facial features, hairstyles, and outfits and build dream homes and
design neighborhoods with new building, design, and home furnishing options.
It’s up to the player to take their Sims from the cradle to the grave, fulfill
their dreams and push them to extremes.
About The SimsTM The Sims franchise
celebrated its fourth anniversary in February. The game skyrocketed to the top
of the charts when it began shipping to stores in February 2000 and quickly
become a universal gaming and cultural phenomenon. The Sims PC based product and
expansion packs were the best selling PC games of 2000, 2001, 2002, and 2003.
Translated into 17 different languages, The Sims has inspired seven top selling
expansion packs. They include: The SimsTM House Party, The SimsTM Hot Date, The
SimsTM Vacation, The SimsTM Unleashed, The SimsTM Superstar, and The SimsTM
Makin’ Magic. Combined sales for the franchise have topped 41 million units
life-to-date. For more information on The Sims franchise titles, visit
http://www.thesims.com.
About Electronic Arts Electronic
Arts Inc. (EA), headquartered in Redwood City, Calif., is the world’s leading
interactive entertainment software company. Founded in 1982, EA posted revenues
of $2.96 billion for fiscal 2004. The company develops, publishes, and
distributes interactive software worldwide for video game systems, personal
computers and the Internet. In 2003, EA had 27 titles that sold more than one
million copies. Electronic Arts markets its products under three brand names: EA
SPORTSTM, EA GAMESTM and EA SPORTS BIGTM.
Electronic Arts, EA, EA SPORTS, EA
SPORTS BIG, EA GAMES, Medal of Honor Pacific Assault, Need for Speed, The Urbz,
Sims in the City and The Sims are trademarks or registered trademarks of
Electronic Arts Inc. in the U.S. and/or other countries. Medal of Honor is a
trademark or registered trademark of Electronic Arts Inc. in the U.S. and/or
other countries for the computer and video game products. Def Jam® and Fight For
NYTM and all associated logos and marks are used under license from DJR
Holdings, LLC and Simcoh, LLC. Burnout is a registered trademark, and Takedown
is a trademark of Criterion Software Limited. GoldenEye: Rogue Agent TM & (C)
2004 Danjaq, LLC and United Artists. The Lord of the Rings and the names of the
characters, items, events and places therein are trademarks of The Saul Zaentz
Company d/b/a Tolkien Enterprises under license to New Line Productions, Inc.
PlayStation is a registered trademark of Sony Computer Entertainment Inc.
Microsoft and Xbox are either registered trademarks or trademarks of Microsoft
Corporation in the U.S. and/or other countries. Nintendo GameCube, Game Boy
Advance and Nintendo DS are trademarks of Nintendo. All other trademarks are the
property of their respective owners.
