Ubisoft CEO not happy with Wii U’s pricing

Ubisoft's CEO is not too happy with the price of Nintendo's Wii U, and given the company's investment into the new system, he has every right to be concerned. Ubisoft's is one of the Wii U's biggest third party supporters with games like ZombiU, Assassin's Creed 3, Killer Freaks from Outer Space, Marvel Avengers: Battle for Earth, and Rayman Legends all set to release within the Wii U's "launch window".

However, speaking to GI.biz, Ubisoft CEO Yves Guillemot voiced his displeasure with the Nintendo's pricing for the Wii U.

"I always prefer lower pricing, so I can't say I'm happy," Guillemot said. "I'm never happy when the machines are expensive."

Despite acknowledging that "it's cheap" when compared to an iPad, Guillemot admitted that he hopes "they'll be able to drop their price in time."

Hopefully for Nintendo that time doesn't come for quite a while. If Nintendo is forced to drop the price of the Wii U early in it's lifecycle, it will most likely mean the console is failing to attract consumers.

The Wii U is currently priced at $299 for the 8GB Basic model and $349 for the 32GB Deluxe model. It may sound expensive, but the price falls roughly in line with initial release of the Xbox 360 ($299/$399) and much less than the PlayStation 3 ($499/$599). It's also the same price point as the original Xbox, PlayStation, and PS2.

With that being said, the Wii U is one of the most expensive Nintendo-made machines, launching at a more expensive price than the Wii ($249), GameCube ($199), and N64 ($249).

Do you think the Wii U's price is fair for what the system offers?