Categories: News

[WATCH] New Anthem Ad gets creative and uses Corn Maze to market the game

If you're tired of the usual "feel like a badass" schtick that most game ads use to establish their tone, then you'll likely appreciate BioWare's attempt to at least try something different. Rather than bog you down with drivel about how empowered you'll feel, BioWare's marketing team decided to track down a corn field in Edmonton and paid to have an Exosuit designed in it. Now that's how you stand out.

Here's the ad:

Edmonton Corn Maze is the company that teamed up with BioWare to create the field design, and it came out looking pretty epic.

Anthem was officially revealed during E3 2017 with both a tease and a gameplay trailer and proved to be one of the show's most exciting new IP's. The game was originally teased back at E3 2014 when BioWare was just beginning to reveal that they were working on Mass Effect: Andromeda.

Anthem is expected to release between April 2018 and March 2019, so expect to hear plenty about this game into the future.

Source: [YouTube via DualShockers]

Daniel R. Miller

I'll play anything at least once. But RPG's, Co-Op/Competitive Multiplayer, Action Adventure games, and Sports Franchise Modes keep me coming back. Follow me on Twitter @TheDanWhoWrites

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