Activision Decides “Monetize” Doesn’t Have Negative Connotation, Uses it with Call of

First they “exploit” Guitar Hero, and now this? Fun fact: the original draft of the press release for Activision’s recent merger had them “enslaving” Blizzard*.

“We … see strong opportunities to monetize online gameplay,” said Activision Publishing CEO Mike Griffith during an analyst day on Monday. “The average Call of Duty player has spent nearly five full 24-hour days of their lives online since purchasing the game.

“Over time, we’ll qualify more opportunities to increase the monetization of these activities.”

Infinity Ward-developed CoD4 has paid downloadable maps available on digital storefronts, but with CoD5, developed by Activision studio Treyarch, downloadable content will be a considerably bigger priority.

Griffith added that Activision “plans to increase online monetization” with CoD5, offering “3x the amount of content available for download and premium content called ‘Day One Advantage.'” — Edge

Really though, it’s not all bad. Griffith also noted that Call of Duty 4 is doing “monetize” and– oh, sorry. I meant “great,” but I choked on a passing cloud of hyperbole.

Check out Edge’s article for more business-speak and fanboy-baiting. Fun for the whole family, really.

*Note: This is not a fact.