From Computer and Video Games:
It really does seem that Japan will never quite ‘get’ Xbox in this generation. Despite reports of extra marketing activity and price-cuts, Microsoft’s console continues to falter in Asia’s key territory with Media Create reporting weekly sales of just 574 units, for the week ending June 6.
Xbox has all those American cooties that Japan wants nothing to do with. Apprently Microsoft is going to need a clever way to kill it’s ‘westernised’ image or things won’t get better.
Perhaps success in this generation is doomed. Microsoft should look to their next generation strategy now to ensure they win some of the market share in Japan. As opposed to the abysmal results they’re getting now, and will likely continue to get in this generation.
