Our friends at Spong recently caught up with Kaz Hirai, President and Group Chief Operating Officer of Sony Computer Entertainment and discussed the company’s upcoming holiday season.
“We have three platforms we are in business with,” Hirai explained. “The PlayStation 2, clearly still the leader, with the largest installed base and still leads ‘the pack’. We’re very excited about the PSP, a new model of which we have just announced and for which we got great feedback – for how light it is, how thin it is and also for the video-out capabilities it has and it has a great line-up of software titles – 140 just in the US.”
Going on, “And the PlayStation 3, we’re very excited about this holiday season, moving into the new fiscal year. We’ll have 200 titles worldwide, 120 of which will be available in the North American market, so we go into the holidays, we’re really going to be cooking on all cylinders with all three platforms and we’re really excited about going into the holiday season. I almost wish the holiday season was here now so we can really get in there.”
When questioned on how Sony plans to increase their current marketshare, Hirai said that Sony is now in a position to catch themselves back up to their competitors. “The PS3 has been on the market less than a year in the US and Japan and, what is it, less than that in Europe? It’s difficult right now to say who’s where. Five years from now, ten years from now, you look back and can see what kind of business you’ve generated. So, clearly we’ve never started from a position of strength and we’ve always had to catch up with every generation of hardware that we’ve brought into the market.”
Hit the source for the full interview.
