Microsoft plans to lead the way in sales for Activision and Infinity Ward’s upcoming and eagerly-anticipated FPS war title, Modern Warfare 2. And in order to do so, Microsoft UK’s Senior Regional Director for Entertainment Neil Thompson says they are going to back its release with extra marketing support.
This comes following their announcement of a special-edition Xbox 360 bundle which features a Modern Warfare 2-themed console, the game, two controllers, and a 250GB hard drive. “We want to offer people the best possible Modern Warfare 2 experience,” said Thompson.
He continues, “We firmly believe that with Live services, the quality of the gaming experience on 360, and all the new ways we can get consumers engaged with the IP that Xbox is the best platform to experience this great game. I never use the word ‘own’, but it is ours to make the most of, and that’s what we intend to do. We firmly believe that 360 will be the lead sales platform for Modern Warfare 2.”
“We are working very hard with Activision to look at everything from consumer trials to in-store experiences to make the most of what will be a great launch.”
Will Xbox 360 run roughshod over the PlayStation 3, or will that recent price cut and free online help even the field a bit? Tell us what you think in the comments below.
