Sony Revaluating Price of PlayStation 3

When put up against Microsoft’s Xbox 360 and Nintendo’s Wii, the PlayStation 3 is struggling to keep up in the race to living rooms nationwide. Sony CEO Sir Howard Stringer has given his ideas on the console’s performance at retail, and reveals ways the company is looking to reverse the PS3’s fortunes thus far.

“While people have not bought as many PlayStation 3s as it looks, it is no different from PS2 and PS1 in terms of percentage of sales,” Stringer said to the Financial Times. “I think that the public would like the cost to be lower, there’s no question about that.” The exec hinted that a potential solution should be seen by the 2007 holiday season.

“So I think PlayStation 3’s travails are usually solved by time. And it will have an instant gratification environment, not only in life but in the press as well as everything else. It’s a good story right now, ‘Will PlayStation 3 get to Christmas?’ And the answer is, of course it will get to Christmas.” He continued, “It takes a long time for producers, and more time because of the cost factor, to embrace the full bandwidth of PlayStation 3. And their games will get better…so I don’t worry about that at all.”

The Sony boss further downplayed Nintendo’s success with the Wii, revealing his notion that the console has been successful because of its relatively cheap price point. Fun is in the eye of the experiencer,” he concluded